About Tammi Simcox & Bespoke Living

With over 30 years in the senior living and hospitality industries, I founded Bespoke Living to bring purposeful, beautifully branded, and operationally smart environments to communities that put residents and families first. My work goes far beyond design—it’s about creating spaces that feel welcoming, supportive, and intuitive for the people who live, work, and visit there.

Throughout my career, I’ve had the privilege of working closely with families navigating the move-in process, helping them feel confident, informed, and at ease during one of life’s most emotional transitions. I understand how critical first impressions are—from the moment a family walks through the door to the moment their loved one settles into their new home. Because of this, I prioritize tour-ready environments, thoughtfully staged model rooms, and warm, functional spaces that truly reflect the community’s promise of care and comfort.

My experience includes ensuring new move-ins have beautifully prepared, rent-ready spaces, collaborating with sales teams to support a smooth onboarding experience, and helping communities present themselves with clarity and confidence during tours. This people-centered approach has allowed me to partner with families and staff in ways that foster trust, reassurance, and long-term satisfaction.

The heart of my work has always been creating environments where families feel welcome and residents feel at home. I design with both emotion and function in mind—because in senior living, every detail impacts wellbeing, dignity, and connection.

The Heart of Bespoke Living

Bespoke Living exists to help communities elevate their brand, enhance the resident and family experience, and remain competitive in a rapidly evolving market. I bring a blend of creative vision, operational insight, family-focused design, and strategic thinking to every project, ensuring that each space is both beautiful and meaningful.